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Innovation

Innovation is fundamental to the success of almost every business. But innovation itself creates waste and inefficiencies. Products that were never developed. Projects that ran out steam. Resources that were depleted.

By applying best practice thinking, it’s possible to quantify, reduce and sometimes even completely eliminate this wastage, just like in other areas of the business. And when you consider that up to 80% of total development costs relate to the early stages of product development, it’s crucial to analyze decisions and processes, and apply the learnings.  

A methodical approach to innovation and R&D helps to avoid the development of ill-conceived and over-specified products or services, and instead help create ones far better aligned to market requirements. What’s more, by reducing lead-times, it is possible to launch products and secure market share ahead of competitors who take a slower, more traditional approach to innovation. 

Undoubtedly, innovation is often driven by free experimentation and ‘gut feeling’, but it can be far more powerful and efficient when tempered by proven processes and methodical evaluation of fresh ideas.

Working frequently with innovative pioneers in their respective fields, our specialist team of experts are highly adept at applying and encouraging best practice and processes in R&D and product development. Structured innovation and R&D can be the launchpad for market-changing products and services. Not to mention improved profitability.

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    Let's get in touch

    Patrick Wiebusch

    Co-Founder & Managing Partner

    Dubai, UAE

    paw@fourprinciples.com

    Abdalla Zaki

    Associate Director - Digital Transformation

    Dubai, UAE

    abz@fourprinciples.com

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