Automotive

Fast-changing market dynamics, increasing digitization and rising customer expectations demand insight and agility, but they also offer remarkable returns. Inspire and impress customers with the right strategic mix of channels and touchpoints – and be smart with the data it creates – and it’s a lot easier to enhance service quality, customer satisfaction and brand power/awareness. This also streamlines your sales processes, cuts lead times and reduces spend on logistics. 

When it comes to vehicle life-cycle management, gone are the days when customers were left to deal with it on their own. In today’s rapidly evolving and ever-more competitive market, vehicle OEMs must strengthen their vehicle management services and improve the customer experience to sustain and gain market share and to differentiate themselves from competitors. Thanks to advances in technology, forward-thinking OEMs can take over the vehicle management activities previously handled by the customer and combine them with additional premium services to increase customer satisfaction, loyalty and generate follow-on sales.

Adopting a genuinely customer-centric approach is paramount to success. The brand experience must be seamless, which means streamlining retail networks, developing market-specific mixes of physical and digital presence, and adopting future-fit distribution and life-cycle management models. 

In short, these changing sector dynamics demand new, integrated formats, and a deeper understanding of the retail process that can inform a strategic mix of direct selling, mobile stores, test-drive centers, boutique stores, megastores, and online platforms. And that means clever investment in the technology that’s so crucial to attracting and retaining customers. 

Our market-proven transformation expertise, rooted in Lean with cutting-edge digital technologies, supports your success in this high-impact transition, delivering a demonstrable return on investment for your business. Our complex transformation experts work alongside you at each stage, maintaining a laser-sharp focus on value-adding activities, working together to deliver transformation that lasts.