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We deliver measurable results

Our solutions are centered on delivering a demonstrable return on investment for your business.

FP started by bringing the Japanese philosophy of Kaizen, also known as Lean Management or continuous improvement, to forward-thinking businesses across the Middle East and further afield.

Building on our success, today we execute fully-fledged organizational transformations, ranging from OpEx transformations and post M&A operational efficiency improvements, to customer journey enhancement and turn-key lean digital transformations.

Our vision is to be the highest quality and most reliable partner for our clients on their transformational journeys. We enable them to become the most efficient and effective competitors in their industries, with a mindset and organizational culture focused on sustainable continuous improvement.

FP was established in 2010 by managing partners Seif Shieshakly and Patrick Wiebusch, who met at Porsche Consulting in Germany, the management consulting branch of Porsche AG.

Our original name, Four Principles (now FP), derives from the Toyota Production System, which is based on four core principles: Pull, One Piece Flow, Takt (or timing) and Zero Defects. Our DNA is still rooted in these four core principles.

Our approach to transforming organizations is to work side-by-side with our clients to achieve lasting value by ‘doing’, rather than ‘showing’. In short, we get __it done. We identify where change is needed, and we execute those changes. Our aim is to transform processes and people, to ensure improvements can be sustained long after we leave. By providing practical, adaptable solutions tailored to the business, we always aim to deliver a demonstrable and sustainable return on investment.

Today, we employ over 50 people across two offices in Dubai and Riyadh. In 2017, our growing reputation and client base led us to joining forces with family-owned global business, Abdul Latif Jameel.

Founded in 1945, Abdul Latif Jameel is a diversified business with deep roots in the Middle East, North Africa, and Turkey (MENAT region). It operates across a wide range of industry sectors that contribute to the ‘infrastructure of life’ across the region,

With Abdul Latif Jameel’s passion for people, high performance and continuous improvement, we found a natural meeting of minds and an important business synergy, to drive growth and help organizations across the MENAT region to leverage the opportunities of the today’s fast-moving, connected economy.

Introducing Four Principles

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Latest News

#About #Life-at-FP #News

12/25

FP Appoints Abdalla Zaki as Partner – Digital Transformation

Four Principles announces the promotion of Abdalla Zaki to Digital Partner, recognising his outstanding contribution to client impact, digital capability building, and PF’s continued growth.

#About #Life-at-FP #News

12/25

FP Announces H2 2025 Promotions

FP marks the close of H2 2025 by recognising nine promotions

#about #News #Publication

12/25

Supply Chain Digitization in the GCC: From Fragmentation to Integration

Despite massive investment in technology, many companies across the GCC and KSA are not seeing the expected benefits. Our analysis shows that the challenge is not the technology itself, nor the level of investment, but the degree of discipline applied to fundamentals such as master data quality, training, and adoption. This commitment is what separates global leaders from the rest—and drives substantial performance differences from the same technology.

#About #Industries #Life-at-FP #News

12/25

Consultancy-ME Features FP on the Role of Lean Digital in Insurance Transformation

In a new Consultancy-ME feature, FP outlines how insurers can unlock real digital transformation by anchoring technology initiatives in Lean operational foundations that drive process excellence, value-stream optimisation, and measurable business outcomes.

#About #Life-at-FP #News

12/25

FP Featured by Consultancy-ME on Transforming Fragmented Data into Insight-Driven Decisions

How can organizations turn growing data complexity into a foundation for confident, insight-driven decisions? FP shares its perspective with Consultancy-ME on why strong data governance is now essential to digital maturity.

#About #Capabilities #Life-at-FP #News

12/25

FP continues its rise with standout positions in the 2025 Consultancy Middle East rankings

The 2025 Consultancy Middle East rankings highlight FP’s expanding regional impact and renewed recognition across multiple consulting domains and industries.

    Jobs at Four Principles

    Dubai, United Arab Emirates, Riyadh, Saudi Arabia

    Consultant - Digital Transformation

    Riyadh, Saudi Arabia

    Internship - DTV

    Dubai, United Arab Emirates, Riyadh, Saudi Arabia

    Manager - Digital Transformation

    Dubai, United Arab Emirates, Riyadh, Saudi Arabia

    Manager - Lean Management

    Dubai, United Arab Emirates, Riyadh, Saudi Arabia

    Senior Consultant - Digital Transformation

    Dubai, United Arab Emirates, Riyadh, Saudi Arabia

    Senior Consultant - Lean Management

    Dubai, United Arab Emirates, Riyadh, Saudi Arabia

    Tech Lead - SE

    Any questions #FourPrinciples?

    Let's get in touch

    Patrick Wiebusch

    Co-Founder & Managing Partner

    Dubai, UAE

    paw@fourprinciples.com

    Seif Shieshakly

    Co-Founder & Managing Partner

    Riyadh, KSA

    sis@fourprinciples.com

    Christina Sier

    People & Culture Director

    Dubai, UAE

    chs@fourprinciples.com

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