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Disruption as a Service

‘Disruption’ has become a key concept in modern business. It’s not hard to see why. Leveraging technology and new ways of thinking to overturn long accepted business norms is a proven strategy for success.

In an increasingly dynamic market environment driven by technological advance, democratization of data and a proliferation of digital and analytical tools, a ‘business as usual’ attitude is increasingly redundant.

Disrupting the market with your new idea is fine if you’re a startup or fast-growing new business, though. But what about existing businesses, with large corporate structures and entrenched processes?

Even if the willingness and commitment is there, larger businesses weighed down by legacy habits and outdated assumptions tend to lack the speed, flexibility and capability required to disrupt from within. This can make even the boldest attempts expensive and ineffective, and further damage leadership’s appetite for much-needed change. 

That’s why, in collaboration with our Berlin-based partners Martian & Machine, we have launched our Disruption-as-a-Service (DaaS) solution. DaaS helps existing businesses overcome these challenges and give them the tools, know-how and support to disrupt from within. 

From the initial meeting to final completion, you’ll work with a dedicated team that’s committed to the success of your project. Our specialists work closely with your team to create a dynamic, entrepreneurial environment that enables you to launch and iterate new products and services with the agility and speed of a start-up, based entirely on data and learnings. The focus is on practical transformation, quick delivery and immediate generation of market traction, achieving product-market-fit for the lowest investment of time and cost. 

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12/21

Disruption as a Service

Ever since Four Principles started working with the private sector on both Classical Lean Transformations, as well as Lean Digital Transformations back in 2010, we observed that while such companies are able, with the right external support, to conduct such transformations successfully, they were nevertheless still prone to what is now, especially post Covid 19, called digital disruption from new upstarts.

     

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    Let's get in touch

    Seif Shieshakly

    Co-Founder & Managing Partner

    Riyadh, KSA

    sis@fourprinciples.com

    Patrick Wiebusch

    Co-Founder & Managing Partner

    Dubai, UAE

    paw@fourprinciples.com

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