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We deliver measurable results

Our solutions are centered on delivering a demonstrable return on investment for your business.

FP started by bringing the Japanese philosophy of Kaizen, also known as Lean Management or continuous improvement, to forward-thinking businesses across the Middle East and further afield.

Building on our success, today we execute fully-fledged organizational transformations, ranging from OpEx transformations and post M&A operational efficiency improvements, to customer journey enhancement and turn-key lean digital transformations.

Our vision is to be the highest quality and most reliable partner for our clients on their transformational journeys. We enable them to become the most efficient and effective competitors in their industries, with a mindset and organizational culture focused on sustainable continuous improvement.

FP was established in 2010 by managing partners Seif Shieshakly and Patrick Wiebusch, who met at Porsche Consulting in Germany, the management consulting branch of Porsche AG.

Our original name, Four Principles (now FP), derives from the Toyota Production System, which is based on four core principles: Pull, One Piece Flow, Takt (or timing) and Zero Defects. Our DNA is still rooted in these four core principles.

Our approach to transforming organizations is to work side-by-side with our clients to achieve lasting value by ‘doing’, rather than ‘showing’. In short, we get __it done. We identify where change is needed, and we execute those changes. Our aim is to transform processes and people, to ensure improvements can be sustained long after we leave. By providing practical, adaptable solutions tailored to the business, we always aim to deliver a demonstrable and sustainable return on investment.

Today, we employ over 50 people across two offices in Dubai and Riyadh. In 2017, our growing reputation and client base led us to joining forces with family-owned global business, Abdul Latif Jameel.

Founded in 1945, Abdul Latif Jameel is a diversified business with deep roots in the Middle East, North Africa, and Turkey (MENAT region). It operates across a wide range of industry sectors that contribute to the ‘infrastructure of life’ across the region,

With Abdul Latif Jameel’s passion for people, high performance and continuous improvement, we found a natural meeting of minds and an important business synergy, to drive growth and help organizations across the MENAT region to leverage the opportunities of the today’s fast-moving, connected economy.

Introducing Four Principles

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Latest News

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11/25

Data Governance & Analytics

Modern enterprises are adopting advanced analytics, artificial intelligence and real time reporting to transform decision making. These capabilities depend on strong foundations in governance: clear policies, reliable quality, consistent definitions and secure access. As regulatory requirements increase and digital ecosystems expand, a disciplined approach to governing and analyzing data has become a necessity rather than an option.

#Life-at-FP #News

10/25

Inspiring the Next Generation: FP at KFUPM

FP reaffirms its commitment to nurturing national talent through an interactive case competition at King Fahd University of Petroleum and Minerals, designed to inspire innovative thinking and promote performance excellence.

#About #Life-at-FP #News

10/25

FP appoints Anas Chazal as Principal – Digital Transformation

FP is delighted to welcome Anas Chazal to the team as Principal – Digital Transformation!

#News

10/25

Four Principles Participates in Aramco’s 2025 Continuous Improvement Forum in Dhahran

Aramco hosts the 3rd Annual Continuous Improvement Forum 2025 in Dhahran, featuring our CEO, Seif Shieshakly, among industry experts.

#About #Life-at-FP #News

09/25

FP announces newly appointed People & Culture Director, Christina Sier

We’re Thrilled to Welcome Christina Sier as Our New People & Culture Director!

#News #Publication

09/25

Cash Management in the GCC: From Crisis to Competitive Advantage

Cash Conversion Cycles are actually an indicator of how capable businesses operations are, long cycles lead to a Vicious Circle that organizations find hard to escape and badly affect both working capital and profit.

    Jobs at Four Principles

    Dubai, United Arab Emirates, Riyadh, Saudi Arabia

    Consultant - Digital Transformation

    Riyadh, Saudi Arabia

    Internship - DTV

    Dubai, United Arab Emirates, Riyadh, Saudi Arabia

    Manager - Digital Transformation

    Dubai, United Arab Emirates, Riyadh, Saudi Arabia

    Manager - Lean Management

    Dubai, United Arab Emirates, Riyadh, Saudi Arabia

    Senior Consultant - Digital Transformation

    Dubai, United Arab Emirates, Riyadh, Saudi Arabia

    Senior Consultant - Lean Management

    Any questions #FourPrinciples?

    Let's get in touch

    Patrick Wiebusch

    Co-Founder & Managing Partner

    Dubai, UAE

    paw@fourprinciples.com

    Seif Shieshakly

    Co-Founder & Managing Partner

    Riyadh, KSA

    sis@fourprinciples.com

    Christina Sier

    People & Culture Director

    Dubai, UAE

    chs@fourprinciples.com

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