Four Principles partners with Tania Bottled Water Company to improve water solutions for Saudi Arabia

  • Four Principles to lead implementation of Lean production to increase Tania’s organizational and operational efficiency
  • Partnership will focus on improving performance of sales and distributions process

Dubai, United Arab Emirates – November  2019

Four Principles, an Abdul Latif Jameel company, and the first dedicated Lean management consultancy in Saudi Arabia, has collaborated with Tania Bottled Water Company since January 2019, aiming to implement Lean methodologies across the company and its distribution system in Saudi Arabia, through a holistic approach to improve production performance.

Modeled on a Lean Management approach of Business Process Re-engineering, leading regional experts Four Principles will offer advisory, training and implementation services based on the ‘Kaizen’ philosophy, designed to boost performance by eliminating waste and maximizing the utilization of resources.  Pioneered by Japanese automotive manufacturer Toyota Motor Corporation, this industrial mindset is widely recognized as the global benchmark for operational efficiency.

Tania Bottled Water Company was established in 2003 at the hands of young ambitious Saudis and flourished until it reached its status today as one of the biggest water bottling companies in the Middle East. Tania has several branches across Saudi Arabia to ensure the smooth and direct distribution of its products to its customers. At Tania quality is not just a way of work or a status it wishes to accomplish, but an internal belief and the foundation of any endeavor it embarks on. The numerous prestigious global and local awards it earned is a testament to this belief it follows. Tania’s corporate culture is unique and its vision aims to realize a healthy reality in its operations and the environment it operates in.

Seif Shieshakly, Co-Founder and Managing Partner of Four Principles, commented that: “The key to excellence lies in ensuring that every stage of operational performance is fully optimized, with waste eliminated wherever possible.  Efficient manufacturing and total productive maintenance form the backbone of Lean production, which explains its success amongst businesses and organizations worldwide.”

Showimy Alktab, CEO of Tania Bottled Water Company, said: “Our mission is to establish a distinguished position in the regional and global water industry for Tania, based on the principle of “Quality First”.  By partnering with Four Principles to optimize our operational processes, we are confident that we will continue to deliver the very highest quality water solutions to the Kingdom of Saudi Arabia.”

For more information on Four Principles, please contact us at or +971 4 368 2124.

For more information about Tania Water Company visit