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Seif Shieshakly
Co-Founder & Managing Partner

Education

MBA – IMD Lausanne, Switzerland
BA Quantitative Economics and International Relations – Tufts University, MA, USA

Professional experience

Applying Lean principles to the implementation of a Continuous Improvement Process to the supply chain of Abdul Latif Jameel Co.Ltd., Saudi Arabia’s sole Toyota distributor, Seif developed his Lean Management skills with the company that originated Lean as a modern business phenomenon. He then transferred to Toyota Motor Corporation in Japan, working for their Middle East division, managing Kaizen supply chain projects for the GCC region.

His next move was to Porsche Consulting, the Lean Management division of Porsche AG, Germany, where he specialised in transferring Lean Thinking from the automotive industry to other sectors. With a focus on establishing sustainable Continuous Improvement cultures, he successfully managed Lean Implementation in a diverse range of sectors, from FMCG to Logistics, Transportation and Automotive.

Setting up Four Principles with Patrick Wiebusch in 2010 Seif has overseen not only the successful delivery of Lean projects across a wide array of business sectors and territories, but also the growth of Four Principles to today’s status as one of the world’s leading exponents and pioneers of Lean Thinking and Implementation.

Four Principles specialist Lean experience

Aluminium; automotive retail; education; financing and service; FMCG; food and beverage; government; health care; heavy industries; information security; paper; printing and packaging; private equity; retail industries.

Clients in

Saudi Arabia; China; Egypt; France; Japan; Lebanon; Switzerland; UAE.

Patrick Wiebusch
Co-Founder & Managing Partner

Education

MBA – RSM Rotterdam, The Netherlands
BA in International Economics and Business Administration – The European Business Program, Munster, Germany

Professional experience

After graduating, Patrick joined Oliver Wyman / Mercer Management Consulting in Germany, where he worked with global names in Banking, Transportation, Automotive and Manufacturing. Upon completion of his MBA, he moved to Porsche Consulting, the Lean Management division of Porsche AG, Germany. Here, he focussed on transferring Lean Principles from the Automotive sector to other industries.

Working with Porsche Consulting, Patrick developed his expertise in Lean and Continuous Improvement Processes, becoming an expert in their implementation across a wide array of business sectors. Equipped with this knowledge, he set up Four Principles with Seif Shieshakly in 2010, leading successful Lean projects in a diverse range of industries and geographies, as well as establishing the business as one of today’s leading global specialists in Lean Thinking and Implementation.

Four Principles specialist Lean experience

Banking; car rental; FMCG; government; health care; heavy industries; paper; printing and packaging; private equity; retail; security; transportation.

Clients in

Saudi Arabia; China; Egypt; France; Lebanon; Qatar; Switzerland; UAE.

Stefano Gaspari
Principal

Education

MBA – SDA Bocconi, Milan, Italy
MSc in Aeronautical Engineering – University of Naples “Federico II”, Italy

Professional experience

Stefano’s professional career started at Fiat Group as a Controller in the Premium Platform – General Motors’ and Fiat Group’s high-end automobile development platform in front- and four-wheel drive vehicles. After completing his MBA he moved into the aeronautics sector, joining Aermacchi, a subsidiary of the Finmeccanica Group. Here, he worked on Lean projects as a subcontractor with Airbus and Goodrich Aerospace in the development of a Production Readiness Review. Joining Porsche Consulting in 2011, Stefano worked as a Consultant, primarily in the automotive, health care, consumer and industrial goods, before being promoted to Senior Project Manager. In the latter role, he supported industrial groups and private equity firms, helping them increase the value of their businesses through industrial optimisation of their core processes and leading their Lean digitalisation transformation projects.

Four Principles specialist Lean experience

Aviation; FMCG; food and beverage.

Clients in

Saudi Arabia.

James Ryan
Principal

Education

MSc in Engineering Design – Loughborough University, UK
BEng (Hons) in Mechanical Engineering – Coventry University, UK

Professional experience

James started his career as a technician in industry whilst studying towards his degree. After ten years working in Europe and the US as a development engineer for the likes of Mercedes Benz, Chrysler and Smart, he joined Porsche Consulting, the Lean Management division of Porsche AG in Germany. Specialising in Automotive, Aerospace, Electronics, Manufacturing and Software, James spent several years honing his skills with Porsche Consulting, focussing – and publishing articles – on Lean Enterprise, Lean Management and Lean Development.

He then joined Four Principles, bringing his diverse skillset to Lean projects across a wide variety of clients and sectors, not only as a Lean specialist, but also as a Chartered Engineer and Member of the Institute of Mechanical Engineers.

Four Principles specialist Lean experience

Dairy; FMCG; government; health care; heavy industries; manufacturing and assembly; petrochemical, printing and packaging; transportation.

Clients in

Saudi Arabia; Bahrain; Ireland; Kuwait; Qatar; UAE.

Fabio Menegon
Project Manager

Education

Masters Degree in Lean Management – CUOA Business School, Vicenza, Italy
MSc in Business Engineering – Udine University, Italy

Professional experience

After graduating, Fabio first applied his Lean expertise at Carel Industries in Padova, Italy. A global HVAC/R business, his work for Carel enabled him to apply a complete Lean transformation as part of the company’s internal support team, a project which involved dealing with both direct and indirect processes. Having completed his work at Padova, Fabio was tasked with similar Lean transformations at Carel’s plants in Suzhou, China and Lancaster, in Philadelphia, USA – two contrasting cultures which gave him an invaluable insight into how Lean is applied and adopted in very different geographies within a single global enterprise.

After seven years with Carel, Fabio then joined global home appliances manufacturer Whirlpool Corporation. Here, he applied Lean in improving strategic supplier integration and performance, managing the company’s EMEA Supplier Integration Programme for two years before leaving to join Four Principles.

Four Principles specialist Lean experience

Aluminium; dairy; education; FMCG; food and beverage; glass; government; health care; heavy industries; manufacturing and assembly; paper; printing and packaging; retail.

Clients in

Saudi Arabia; Bahrain; Egypt; Japan; Kuwait; Qatar; Morocco; Spain; UAE.

Manuel Silva
Project Manager

Education

Masters Degree in Logistics – Villanueva University, Spain
Industrial Engineering Degree – Panamericana University, Mexico

Professional experience

Manuel’s working life started as a process and quality technician for a foundry, a role he carried out during the latter stages of his Engineering Degree course. This brought him into contact with metal transformation processes suitable for the automotive industry – experience he built on in his next role as a quality assurance engineer for an automotive TIERI rubber supplier in Mexico, where he oversaw implementation of QS-9000.

He then went on to specialise in Continuous Improvement Processes and supply chain optimisation in automotive, logistics, manufacturing and retail industries in Spain. Subsequent career moves spanned IVECO in the automotive industry as well as some of Spain’s leading logistics companies and textile brands. In this time, Manuel developed a wide range of skills, including Lean logistics process improvements, automated solutions and Lean marketing and sales – a range of skills he now brings to bear with Four Principles’ client portfolio.

Four Principles specialist Lean experience

Aluminium; automotive retail; financing and service; FMCG; glass; heavy industries; paper; petrochemical; printing and packaging; security.

Clients in

Saudi Arabia; Morocco; Spain; UAE.

Salah Bazyan
Associate

Education

Bachelor in Industrial Engineering – Concordia University, Montreal, Canada

Professional experience

In his first role at the Canadian Imperial Bank of Commerce (CIBC), Salah joined the process engineering department and worked on internal transformational projects mostly within retail banking and currency operations. Implementing Lean principles to improve processes between the front end and the back end, and reduce overall lead time in order to improve overall customer satisfaction and reduce operational costs. Salah then joined management consulting firm Carpedia International and worked on improvement projects within the hospitality industry in the US and in Japan. He was responsible of improving restaurants operations, and banquets, applying Lean principles and waste elimination techniques to both areas. Furthermore, Salah joined Target Canada, within the performance improvement team and worked on several improvement projects within store operations. Prior to joining Four Principles, Salah worked with PwC Middle East, strategy and operations division. He worked on a variety of different projects in the public sector including transformational projects, strategic projects and process improvement projects.

Four Principles specialist Lean experience

Manufacturing and assembly.

Clients in

Saudi Arabia.

Mehdi Chelhi
Associate

Education

MSc in Strategy and Marketing – HEC, Paris, France
Bachelor of Engineering in Mechanical Engineering – INSA, Rouen, France
Certified Lean Six Sigma Green Belt – CSC Peat Marwick

Professional experience

Joining CSC Peat Marwick’s consulting business unit in Paris after graduating, Mehdi acquired vast experience in cross European strategy and management assignments for a variety of global names in Banking, Telecoms, Utilities and Manufacturing. Moving into Lean Management with the same company, he gained Lean Six Sigma certification before embarking on a career in which he applied his skills across a diverse array of business sectors and countries.

Mehdi went on to undertake a wide range of projects for CSC Peat Marwick, including the Lean transformation of a global telecoms carrier to implement sustainable growth, profitability and competitiveness, as well as high profile Lean programmes in Sales, Marketing, Global Procurement, IT and Operations.

Four Principles specialist Lean experience

Automotive retail; car rental; financing and service; FMCG.

Clients in

Saudi Arabia.

Luis Santos
Associate

Education

Masters Degree in Mechanical Engineering (specialising in Industrial Management) – University of Porto, Portugal

Professional experience

After graduating, Luis joined the Kaizen Institute Western Europe. Here, his extensive experience with clients across the Middle East, Europe, Africa and South America encompassed Lean projects throughout the supply chain. From Pull Production flow and Lean Internal Logistics and Warehouse design in the F&B sector in Portugal to line design and SMED work for an automotive supplier; from Lean project management methodology in wood transformation in Germany to cancer diagnostic lead-time reduction in Sweden… A spectrum of clients in a diverse array of sectors have equipped him with wide-ranging and well-travelled practical expertise in the implementation of Lean Thinking in hugely contrasting business environments.

Four Principles specialist Lean experience

FMCG; Food and beverage.

Clients in

Saudi Arabia.

Mohamed El Aouad
Senior Consultant

Education

MSc in Strategy and International Management – ESSEC Business School, Singapore
Master Degree in Industrial Engineering (specialising in Quality Management for Manufacturing Processes) – Ecole des Mines, Douai, France

Professional experience

Mohamed’s professional career started with GEP in London, where he worked on European procurement and supply chain consultancy. Applying Lean Management principles to reduce raw materials waste, optimise SKUs and achieve significant procurement savings, Mohamed helped a global chemical company to rationalise packaging materials for its operations in Denmark, France and Germany. His role with GEP also saw him assist a UK based financial services provider in optimising its facilities management service specification, using Lean Principles to eliminate all over-specification and waste, resulting in significant improvements to bottom line profitability.

Four Principles specialist Lean experience

Automotive retail; financing and service; FMCG; government; health care; heavy industries; manufacturing and assembly industries.

Clients in

Saudi Arabia.

Rohollah Rohparwar
Senior Consultant

Education

Bachelor of Engineering with Merit in Aeronautical Engineering (specialising in Lightweight Construction and Design) – University for Applied Sciences, Hamburg, Germany

Professional experience

Rohollah’s career in Lean started with Airbus at their plant in Hamburg, gaining invaluable experience in implementing Lean tools and methodologies in the Airbus Operating System, predominantly in the plant’s long range equipment installation area. Specialising in work package efficiency increases, work station layout optimisation, standardisation of operations and work orders in manufacturing / production, he went on to lead a series of Lean cost improvement projects, all of which achieved increases in bottom line profitability.

From Kaizen workshops, training, selection and use of Lean methods and tools to reorganisation, implementation, planning and management of multiple projects and quantification of benefits, Rohollah’s Airbus career saw him acquire a vast array of skills which he has subsequently transferred to his role at Four Principles.

Four Principles specialist Lean experience

Automotive retail; financing and service; heavy industries; packaging; petrochemicals.

Clients in

Saudi Arabia; UAE.

Ali Atwi
Consultant

Education

Bachelor in Business Administration (specialising in Finance) – American University of Beirut, Lebanon

Professional experience

Ali’s first professional role in Lean Management was as a forecasting specialist for SIG Combibloc Obeikan, where he conducted a digital and operational overhaul of forecasting and budgeting processes to reduce waste and increase forecasting accuracy. Further digital transformation projects followed in planning, forecasting, ordering and tracking for internal departments and external clients before Ali founded the company’s Supply Chain Excellence department. Here, he implemented digital and operational Kaizen strategies, including Value Stream Mapping and cost / benefit analysis, as well as developing the digital environment to follow shop floor flow and manufacturing principles. Continuing the process of digital transformation, he then implemented a Material Requirements Planning solution on SAP.

Four Principles specialist Lean experience

Retail and assembly.

Clients in

Saudi Arabia.

Daniel Fernandes
Consultant

Education

MSc in Civil Engineering specialising in Construction – IST University of Lisbon, Portugal

Professional experience

Daniel began his professional career working as a Lean consultant for Andrade Gutierrez, on large scale infrastructure projects in Angola, including running road construction, airport construction, and operation and maintenance of power plant projects. He led Lean workshops at operational levels, including logistics, production, maintenance, and human resources, across Angola, Portugal, and Republic of the Congo; using methodologies such as value stream mapping (VSM), root-cause analysis, SMED (Single-Minute Exchange of Die), and Last Planner. His contributions ultimately lead to improving quality, lead time, and costs of the overall projects he was managing. Daniel also has experience in real estate development, and investment management, working within the retail and hospitality industries across Portugal.

Four Principles specialist Lean experience

Food and beverage.

Clients in

Saudi Arabia.

Sander Kamper
Consultant

Education

MBA – Nyenrode Business School, Breukelen, The Netherlands
MSc in Industrial Design Engineering – Delft University of Technology, Delft, The Netherlands

Professional experience

Sander’s first professional role in Lean Management was as a supplier assessment and quality compliance auditor within the rubber and plastic production industry. At the time, he conducted audits on plastic, rubber and metallic seals manufacturing companies, to improve product quality, reduce lead-time, and improve overall efficiency. He then expanded his expertise in Lean Management, by working on redesigning engineering processes, optimizing quality control, and improving internal and external processes (for clients and suppliers), in the rubber and plastic production industry. Furthermore, he was involved in setting up assembly lines using Lean principles.

Four Principles specialist Lean experience

Automotive retail.

Clients in

Saudi Arabia.

Georges Saade
Consultant

Education

Master in Business Management – ESCP Europe, Paris, France
MBA – ESA Business School, Beirut, Lebanon
BSc in Engineering – Saint Joseph University, Beirut, Lebanon
BSc in Chemistry – Saint Joseph University, Beirut, Lebanon

Professional experience

Georges’ first Lean Management experience began with Apave as a senior consultant, where he led several process improvement projects in different industries; including but not limited to FMCG, retail and distribution, construction, and manufacturing. His main focus was on process mapping, optimizing workforce structure, and designing improvement plans. His contributions in these projects led to client’s satisfaction through increasing process efficiency, productivity and overall profitability. He then took a leading role in the food industry, by joining Forsan Foods Factories as operations manager. At Forsan, Georges successfully implemented continuous improvement plans, designed to reduce waste and operational costs, improve efficiency, and increase productivity without compromising on product quality.

Four Principles specialist Lean experience

Food and beverage.

Clients in

Saudi Arabia.

Andreas Stephan
Consultant

Education

Bachelor in Industrial Engineering and Management – Ansbach University, Ansbach, Germany

Professional experience

Andreas began his Lean Management experience when he joined Porsche Consulting in Germany. At Porsche Consulting he worked on projects focused on implementing Lean Management principles and tools. Specifically, in Lean construction where he worked with clients on reducing construction time, implementing takt timings, improving quality, and coaching subcontractors on Lean Management methodologies and tools. Afterwards Andreas joined SIEMENS, as an EPC (engineering, procurement, and construction) contractor, managing long-term construction projects of turnkey high voltage (400/220 kV) substations, within the United Arab Emirates and Kingdom of Bahrain.

Four Principles specialist Lean experience

Automotive retail.

Clients in

Saudi Arabia.

Andreas Verykokos
Consultant

Education

MSc in Strategy and Organisation Consultancy – EDHEC Business School, Lille, France
Bachelor in Mechanical Engineering (specialising in Production Management and Industrial Administration) – University of Thessaly, Greece

Professional experience

In his first professional role in Lean Management, Andreas joined global label / packaging materials brand Avery Dennison as a project engineer, implementing Lean Principles and tools to reduce lead times in claims management, reverse logistics, corrective action reports, packaging and finishing. Applying newly improved processes across the company’s facilities in France, Luxembourg, The Netherlands and Germany, Andreas then expanded the scope of his Lean expertise in a role that also encompassed cost / loss reduction projects and investment proposals in packaging.

Four Principles specialist Lean experience

Automotive retail; financing and service; FMCG; government; health care; heavy industries; manufacturing and assembly industries.

Clients in

Saudi Arabia.

Mazen Hassouna
Chief Financial Officer

Education

Certified Public Accountant – State of New Hampshire, USA
Bachelor in Business Administration –
USEK University, Lebanon
(specialising in Accounting and Auditing)

Professional experience

Mazen’s professional career started with KPMG, Beirut in 2001. Moving to Deloitte and Touche in Dubai in 2004, he led the financial audit engagements of many multinational and local companies across a variety of sectors from banking, finance and government to FMCG and manufacturing. In 2005, he joined the Head Office of International Automobile Operations (IAO) for Abdul Latif Jameel Company Ltd (ALJ), the world’s largest independent Toyota distributor. Here, he was responsible for various aspects of corporate finance across 13 countries of operation. After becoming Finance Controller for multimedia and communication specialists Quantum Group in 2013, he re-joined ALJ in Jeddah in 2014 as Finance Director, managing the company’s Accounts Receivable function for Saudi Arabia.

Four Principles

As Chief Financial Officer, Mazen manages Four Principles’ finance function along with other aspects of internal office management.

 

Ali Keilani
Communications Director

Education

Bachelor of Arts in Marketing – Bentley University in Boston, MA, USA

Professional experience

Having gained a BA in Marketing from Bentley University, Boston, Ali accumulated over a decade’s extensive experience in communications for global leaders in the digital technology sector before joining Four Principles. His career started as an Event Manager with the Xenel Group in Saudi Arabia, before joining Microsoft in Riyadh. Working with one the of the world’s leading software companies, Ali acquired invaluable expertise in communications on a global scale.

His next role saw him joining ABB as a Corporate Communications Manager for Saudi Arabia and the Arabian Peninsula. Here, he was responsible for the company’s overall communications strategy – a wide-ranging regional role which encompassed media, advertising, social media, sponsorship and global press and trade events across nine countries.

In keeping with Four Principles’ Lean philosophies, Ali has specialised throughout his career in developing and managing efficient, optimised external marketing campaigns as a foundation for sustainable, long-term growth, with a keen focus on cost-aware digital marketing and social media.

Serena Irani
HR and Recruitment Manager

Education

Bachelor Degree in Industrial Psychology – Notre Dame University (NDU), Lebanon
Certification in HR Management –
American University of Beirut (AUB), Lebanon

Professional experience

A Human Resources professional with ten years’ experience, Serena brings a wealth of skills in HR, Recruitment and internal office management to her role with Four Principles. Founding her career on wide-ranging experience with companies such as AWI Company (publishing), RSA (insurance) and du (telecoms), Serena then progressed to become an HR Business Partner in du’s commercial department. In this role, she led deployment on several HR projects, including the franchising of du shops across the UAE, employee engagement workshops and performance management execution. She then joined Socialeyez (Digital) as head of HR, launching the company’s HR Department and working closely with the CEO to shape and enhance company culture and the employee lifecycle.

Serena’s diverse skillset encompasses HR policies and procedure, talent acquisition and improving employee engagement, as well as partnering with business leaders to identify and implement strategies to enhance employee engagement and meet business goals.