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Seif Shieshakly
Co-Founder & Managing Partner

Education

MBA – IMD Lausanne, Switzerland
BA Quantitative Economics and International Relations – Tufts University, MA, USA

Professional experience

Applying Lean principles to the implementation of a Continuous Improvement Process to the supply chain of Abdul Latif Jameel Co.Ltd., Saudi Arabia’s sole Toyota distributor, Seif developed his Toyota Way (トヨタウェイ) skills with the company that originated Lean as a modern business phenomenon. He then transferred to Toyota Motor Corporation in Japan, working for their Middle East division, managing Kaizen (改善) supply chain projects for the GCC region.

His next move was to Porsche Consulting, the Lean Management division of Porsche AG, Germany, where he specialised in transferring Lean Thinking from the automotive industry to other sectors. With a focus on establishing sustainable Continuous Improvement cultures, he successfully managed Lean Implementation in a diverse range of sectors, from FMCG to Logistics, Transportation and Automotive.

Setting up Four Principles with Patrick Wiebusch in 2010, Seif has overseen not only the successful delivery of Lean projects across a wide array of business sectors and territories, but also the growth of Four Principles to today’s status as one of the world’s leading exponents and pioneers of Lean Thinking and Implementation.

Four Principles specialist Lean experience

Aluminum, Automotive retail, Education, Financing and service, FMCG, Food and beverage, Government, Health care, Heavy industries, Information security, Paper, Printing and packaging, Private equity, Retail industries

Clients in

Saudi Arabia; China; Egypt; France; Japan; Lebanon; Switzerland; UAE

Patrick Wiebusch
Co-Founder & Managing Partner

Education

MBA – RSM Rotterdam, The Netherlands
BA in International Economics and Business Administration – The European Business Program, Munster, Germany

Professional experience

After graduating, Patrick joined Oliver Wyman / Mercer Management Consulting in Germany, where he worked with global names in Banking, Transportation, Automotive and Manufacturing. Upon completion of his MBA, he moved to Porsche Consulting, the Lean Management division of Porsche AG, Germany. Here, he focussed on transferring Lean Principles from the Automotive sector to other industries.

Working with Porsche Consulting, Patrick developed his expertise in Lean and Continuous Improvement Processes, becoming an expert in their implementation across a wide array of business sectors. Equipped with this knowledge, he set up Four Principles with Seif Shieshakly in 2010, leading successful Lean projects in a diverse range of industries and geographies, as well as establishing the business as one of today’s leading global specialists in Lean Thinking and Implementation.

Four Principles specialist Lean experience

Banking, Car rental, FMCG, Government, Health care, Heavy industries, Paper, Printing and packaging, Private equity, Retail, Security, Transportation

Clients in

Saudi Arabia; China; Egypt; France; Lebanon; Qatar; Switzerland; UAE

Mehdi Chelhi
Partner

Education

MSc in Strategy and Marketing – HEC, Paris, France
Bachelor of Engineering in Mechanical Engineering – INSA, Rouen, France

Professional experience

Joining CSC Peat Marwick’s consulting business unit in Paris after graduating, Mehdi acquired vast experience in cross European strategy and management assignments for a variety of global names in Banking, Telecoms, Utilities and Manufacturing. Moving into Lean Management with the same company, he gained Lean Six Sigma certification before embarking on a career in which he applied his skills across a diverse array of business sectors and countries.

Mehdi went on to undertake a wide range of projects for CSC Peat Marwick, including the Lean transformation of a global telecoms carrier to implement sustainable growth, profitability and competitiveness, as well as high profile Lean programmes in Sales, Marketing, Global Procurement, IT and Operations.

Four Principles specialist Lean experience

Automotive retail, Car rental, Financing and service, FMCG, Government, Healthcare, Transportation, Utilities 

Clients in

Saudi Arabia; Bahrain, Kuwait

Manuel Silva
Principal

Education

Masters Degree in Logistics Villanueva University, Spain
Industrial Engineering Degree – Panamericana University, Mexico

Professional experience

Manuel’s working life started as a process and quality technician for a foundry, a role he carried out during the latter stages of his Engineering Degree course. This brought him into contact with metal transformation processes suitable for the automotive industry – experience he built on in his next role as a quality assurance engineer for an automotive TIERI rubber supplier in Mexico, where he oversaw implementation of QS-9000.

He then went on to specialise in Continuous Improvement Processes and supply chain optimisation in automotive, logistics, manufacturing and retail industries in Spain. Subsequent career moves spanned IVECO in the automotive industry as well as some of Spain’s leading logistics companies and textile brands. In this time, Manuel developed a wide range of skills, including Lean logistics process improvements, automated solutions and Lean marketing and sales – a range of skills he now brings to bear with Four Principles’ client portfolio.

Four Principles specialist Lean experience

Aluminum, Automotive retail, Car rental, Consumer goods, Distribution, Financial services, FMCG, Food and beverage, Government, Glass, Heavy industries, Logistics, Paper, Petrochemical, Printing and packaging, Security, Supply chain

Clients in

Saudi Arabia; Kuwait; Morocco; Spain; UAE

James Ryan
Senior Advisor

Education

MSc in Engineering Design – Loughborough University, UK
BEng (Hons) in Mechanical Engineering – Coventry University, UK

Professional experience

James started his career as a technician in industry whilst studying towards his degree. After ten years working in Europe and the US as a development engineer for the likes of Mercedes Benz, Chrysler and Smart, he joined Porsche Consulting, the Lean Management division of Porsche AG in Germany. Specialising in Automotive, Aerospace, Electronics, Manufacturing and Software, James spent several years honing his skills with Porsche Consulting, focussing – and publishing articles – on Lean Enterprise, Lean Management and Lean Development.

He then joined Four Principles, bringing his diverse skillset to Lean projects across a wide variety of clients and sectors, not only as a Lean specialist, but also as a Chartered Engineer and Member of the Institute of Mechanical Engineers.

Four Principles specialist Lean experience

Aviation, Dairy, FMCG, F&B, Government, Healthcare, Heavy industries, Manufacturing and assembly, Petrochemical, Printing and packaging, Transportation, Utilities

Clients in

Saudi Arabia; Bahrain; Ireland; Kuwait; Qatar; UAE

Rauf Elgamati
Director Digital Transformation

Education

Bachelors Degree in Business & Computer Science – Trinity College Dublin, Ireland

Professional experience

Rauf began his career with PwC as a Consultant in IT Risk Assurance before entering the Digital Trust practice, as a Senior Consultant. From here, he progressed over the years to become a Senior Manager within the Digital Trust practice. His role contributed to the overall strategic direction for the practice determining the target markets, priority clients and key propositions. Rauf helped to grow the practice revenue by 45%, introducing innovative propositions and delivery models, leading high impact technology consulting projects and providing services across IT governance, IT risk and compliance, cybersecurity and digital transformation.

Rauf exited PwC to join Swvl, a tech start-up which became the first Middle East US$1.5bn unicorn to list on the NASDAQ, as Head of Enterprise IT – Director. Here he led the global enterprise IT team across 9 countries, developed and executed a comprehensive enterprise IT strategy, the IT governance framework, the IT SOX compliance program, and led the end-to end digitalisation initiatives.

Four Principles Specialist Lean Experience

Banking, eCommerce, Education, Government, Transport, Retail

Clients in

Saudi Arabia, United Arab Emirates

Omar Al Samarrae
Associate Director

Education

Bachelor of Medicine, Bachelor of Surgery & Bachelor in the Art of Obstetrics Royal College of Surgeons in Ireland (RCSI), Bahrain

Professional experience

Omar started his career in the Orthopaedics Rotation Program at King Hamad University Hospital in Bahrain, where he worked as a surgeon for 3 years.

He began his consulting career in 2018, joining PwC as a Senior Consultant in their Health Industries division. Here he was involved in projects mainly in KSA, with the likes of Ministry of Health (MoH), National Health Command Centre and King Faisal Specialist Hospital, to conduct feasibility studies, set up new units and develop performance improvement plans for hospitals and primary healthcare centres. In 2021, Omar moved to EY, as a Manager in their Healthcare Services practice. Here he continued to work on varied projects within Ministry of Health and also the Ministry of Interior in KSA, as well as conducting projects with clients in UAE, Egypt, Qatar & USA. 

Four Principles Specialist Lean Experience

Healthcare, Public Sector

Clients in

Saudi Arabia, United Arab Emirates, Oman, Egypt, Qatar, USA