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Seif Shieshakly
Co-Founder & Managing Partner

Education

MBA – IMD Lausanne, Switzerland
BA Quantitative Economics and International Relations – Tufts University, MA, USA

Professional experience

Applying Lean principles to the implementation of a Continuous Improvement Process to the supply chain of Abdul Latif Jameel Co.Ltd., Saudi Arabia’s sole Toyota distributor, Seif developed his Toyota Way (トヨタウェイ) skills with the company that originated Lean as a modern business phenomenon. He then transferred to Toyota Motor Corporation in Japan, working for their Middle East division, managing Kaizen (改善) supply chain projects for the GCC region.

His next move was to Porsche Consulting, the Lean Management division of Porsche AG, Germany, where he specialised in transferring Lean Thinking from the automotive industry to other sectors. With a focus on establishing sustainable Continuous Improvement cultures, he successfully managed Lean Implementation in a diverse range of sectors, from FMCG to Logistics, Transportation and Automotive.

Setting up Four Principles with Patrick Wiebusch in 2010 Seif has overseen not only the successful delivery of Lean projects across a wide array of business sectors and territories, but also the growth of Four Principles to today’s status as one of the world’s leading exponents and pioneers of Lean Thinking and Implementation.

Four Principles specialist Lean experience

Aluminum; automotive retail; education; financing and service; FMCG; food and beverage; government; health care; heavy industries; information security; paper; printing and packaging; private equity; retail industries.

Clients in

Saudi Arabia; China; Egypt; France; Japan; Lebanon; Switzerland; UAE

Patrick Wiebusch
Co-Founder & Managing Partner

Education

MBA – RSM Rotterdam, The Netherlands
BA in International Economics and Business Administration – The European Business Program, Munster, Germany

Professional experience

After graduating, Patrick joined Oliver Wyman / Mercer Management Consulting in Germany, where he worked with global names in Banking, Transportation, Automotive and Manufacturing. Upon completion of his MBA, he moved to Porsche Consulting, the Lean Management division of Porsche AG, Germany. Here, he focussed on transferring Lean Principles from the Automotive sector to other industries.

Working with Porsche Consulting, Patrick developed his expertise in Lean and Continuous Improvement Processes, becoming an expert in their implementation across a wide array of business sectors. Equipped with this knowledge, he set up Four Principles with Seif Shieshakly in 2010, leading successful Lean projects in a diverse range of industries and geographies, as well as establishing the business as one of today’s leading global specialists in Lean Thinking and Implementation.

Four Principles specialist Lean experience

Banking; car rental; FMCG; government; health care; heavy industries; paper; printing and packaging; private equity; retail; security; transportation.

Clients in

Saudi Arabia; China; Egypt; France; Lebanon; Qatar; Switzerland; UAE

Stefano Gaspari
Principal

Education

MBA – SDA Bocconi, Milan, Italy
MSc in Aeronautical Engineering – University of Naples “Federico II”, Italy

Professional experience

Stefano’s professional career started at Fiat Group as a Controller in the Premium Platform – General Motors’ and Fiat Group’s high-end automobile development platform in front- and four-wheel drive vehicles. After completing his MBA he moved into the aeronautics sector, joining Aermacchi, a subsidiary of the Finmeccanica Group. Here, he worked on Lean projects as a subcontractor with Airbus and Goodrich Aerospace in the development of a Production Readiness Review. Joining Porsche Consulting in 2011, Stefano worked as a Consultant, primarily in the automotive, health care, consumer and industrial goods, before being promoted to Senior Project Manager. In the latter role, he supported industrial groups and private equity firms, helping them increase the value of their businesses through industrial optimisation of their core processes and leading their Lean digitalisation transformation projects.

Four Principles specialist Lean experience

Aviation; FMCG; food and beverage; healthcare.

Clients in

Saudi Arabia

James Ryan
Principal

Education

MSc in Engineering Design – Loughborough University, UK
BEng (Hons) in Mechanical Engineering – Coventry University, UK

Professional experience

James started his career as a technician in industry whilst studying towards his degree. After ten years working in Europe and the US as a development engineer for the likes of Mercedes Benz, Chrysler and Smart, he joined Porsche Consulting, the Lean Management division of Porsche AG in Germany. Specialising in Automotive, Aerospace, Electronics, Manufacturing and Software, James spent several years honing his skills with Porsche Consulting, focussing – and publishing articles – on Lean Enterprise, Lean Management and Lean Development.

He then joined Four Principles, bringing his diverse skillset to Lean projects across a wide variety of clients and sectors, not only as a Lean specialist, but also as a Chartered Engineer and Member of the Institute of Mechanical Engineers.

Four Principles specialist Lean experience

Aviation; FMCG; food and beverage; Dairy; FMCG; government; healthcare; heavy industries; manufacturing and assembly; petrochemical, printing and packaging; transportation.

Clients in

Saudi Arabia; Bahrain; Ireland; Kuwait; Qatar; UAE

Ernest Nedic
Director Kaizen Lab

Education

Dipl.-Ing. in Electrical EngineeringUniversity of Applied Sciences and Arts, Hannover, Germany

Professional experience

Ernest’s professional career started as an Engineer in the automotive and IT industry. Shortly after joining Bosch Rexroth in 2007 he became the head of production for pneumatic valves and cylinders and led the Lean transformation of the department. Joining Porsche Consulting in 2011, Ernest worked as a Senior Consultant mainly for automotive industries. In 2014 he joined Alstom Power as Lean Manager for a global network of factories producing turbines and generators. Prior to joining Four Principles, Ernest worked as a Manager for TippingPoint Consulting, a German based consultant network, focused on Operational Excellence and Lean Transformation.In the latter role, he supported clients in automotive, industrial goods, transportation and construction through process optimization as well as empowering clients through customized training and coaching programs.

 

Mehdi Chelhi
Project Manager

Education

MSc in Strategy and Marketing – HEC, Paris, France
Bachelor of Engineering in Mechanical Engineering – INSA, Rouen, France
Certified Lean Six Sigma Green Belt – CSC Peat Marwick

Professional experience

Joining CSC Peat Marwick’s consulting business unit in Paris after graduating, Mehdi acquired vast experience in cross European strategy and management assignments for a variety of global names in Banking, Telecoms, Utilities and Manufacturing. Moving into Lean Management with the same company, he gained Lean Six Sigma certification before embarking on a career in which he applied his skills across a diverse array of business sectors and countries.

Mehdi went on to undertake a wide range of projects for CSC Peat Marwick, including the Lean transformation of a global telecoms carrier to implement sustainable growth, profitability and competitiveness, as well as high profile Lean programmes in Sales, Marketing, Global Procurement, IT and Operations.

Four Principles specialist Lean experience

Automotive retail; car rental; financing and service; FMCG; government; healthcare.

Clients in

Saudi Arabia; Bahrain

Ahmed Fahmy
Project Manager

Education

MSc in Lean 4.0: An Adaptive Implementation Approach – The German University in Cairo, Egypt
BSc in Engineering & Materials Science – The German University in Cairo, Egypt
Lean Green level Kaizen Team Leader – Lean Enterprise Research Centre, Cardiff University, UK
Lean Six Sigma Champion – Trane Lean Six Sigma Institute, Spain
Project Management Professional (PMP) – American Chamber of Commerce
Certified Information Systems Auditor (CISA) trained – Koenig Solutions, UAE

Professional experience

After his graduation, Ahmed worked at Trane in Egypt, HVAC systems global manufacturer, as a Process Improvement Engineer where he conducted waste minimization and line balancing for seven mixed model production lines and redesigned the whole factory layout for Lean flow.

Then he joined Mars Inc. in Egypt as an Industrial Efficiency Engineer, in which he demonstrated his analytical skills through various projects tackling bottlenecks, capacity profiles, root cause analysis and deploying a global Idea Generation Program. Later he took the role of a Value Stream Leader where he was among the core team responsible for building the new Mars plant in Egypt along with one of the largest production lines globally where his work was set as a global best practice. In parallel, he was nominated to be a regional Lean coach where he coached all company levels in Mars Germany, The Netherlands, Russia, Egypt and UAE. Ahmed won two global awards for efficiency projects within Mars.

Ahmed then joined EGMA Optical Supplies as a Factory Manager & Business team member, managing 8 different departments where he applied various improvements resulting in industry best-in-class lead time and defects rate.

Four Principles specialist Lean experience

Aluminium; FMCG; food and beverage; government; heavy industries; logistics; manufacturing and assembly; paper; retail; transportation, hospitality; information technology

Clients in

Saudi Arabia; Kuwait; UAE

Fabio Menegon
Project Manager

Education

Masters Degree in Lean Management – CUOA Business School, Vicenza, Italy
MSc in Business Engineering – Udine University, Italy

Professional experience

After graduating, Fabio first applied his Lean expertise at Carel Industries in Padova, Italy. A global HVAC/R business, his work for Carel enabled him to apply a complete Lean transformation as part of the company’s internal support team, a project which involved dealing with both direct and indirect processes. Having completed his work at Padova, Fabio was tasked with similar Lean transformations at Carel’s plants in Suzhou, China and Lancaster, in Philadelphia, USA – two contrasting cultures which gave him an invaluable insight into how Lean is applied and adopted in very different geographies within a single global enterprise.

After seven years with Carel, Fabio then joined global home appliances manufacturer Whirlpool Corporation. Here, he applied Lean in improving strategic supplier integration and performance, managing the company’s EMEA Supplier Integration Programme for two years before leaving to join Four Principles.

Four Principles specialist Lean experience

Aluminium; dairy; education; FMCG; food and beverage; glass; government; health care; heavy industries; manufacturing and assembly; paper; printing and packaging; retail.

Clients in

Saudi Arabia; Bahrain; Egypt; Kuwait; Qatar; Morocco; Spain; UAE

Luis Santos
Project Manager

Education

Masters Degree in Mechanical Engineering (specialising in Industrial Management) – University of Porto, Portugal

Professional experience

After graduating, Luis joined the Kaizen Institute Western Europe. Here, his extensive experience with clients across the Middle East, Europe, Africa and South America encompassed Lean projects throughout the supply chain. From Pull Production flow and Lean Internal Logistics and Warehouse design in the F&B sector in Portugal to line design and SMED work for an automotive supplier; from Lean project management methodology in wood transformation in Germany to cancer diagnostic lead-time reduction in Sweden… A spectrum of clients in a diverse array of sectors have equipped him with wide-ranging and well-travelled practical expertise in the implementation of Lean Thinking in hugely contrasting business environments.

Four Principles specialist Lean experience

Car rental; consumer goods; FMCG; food and beverage; healthcare.

Clients in

Saudi Arabia

Manuel Silva
Project Manager

Education

Masters Degree in Logistics – Villanueva University, Spain
Industrial Engineering Degree – Panamericana University, Mexico

Professional experience

Manuel’s working life started as a process and quality technician for a foundry, a role he carried out during the latter stages of his Engineering Degree course. This brought him into contact with metal transformation processes suitable for the automotive industry – experience he built on in his next role as a quality assurance engineer for an automotive TIERI rubber supplier in Mexico, where he oversaw implementation of QS-9000.

He then went on to specialise in Continuous Improvement Processes and supply chain optimisation in automotive, logistics, manufacturing and retail industries in Spain. Subsequent career moves spanned IVECO in the automotive industry as well as some of Spain’s leading logistics companies and textile brands. In this time, Manuel developed a wide range of skills, including Lean logistics process improvements, automated solutions and Lean marketing and sales – a range of skills he now brings to bear with Four Principles’ client portfolio.

Four Principles specialist Lean experience

Aluminium; automotive retail; car rental; consumer goods; distribution; financial services; FMCG; food and beverage; glass; heavy industries; logisitics; paper; petrochemical; printing and packaging; security; supply chain.

Clients in

Saudi Arabia; Kuwait; Morocco; Spain; UAE

Mohamed El Aouad
Associate

Education

MSc in Strategy and International Management – ESSEC Business School, Singapore
Master Degree in Industrial Engineering (specialising in Quality Management for Manufacturing Processes) – Ecole des Mines, Douai, France

Professional experience

Mohamed’s professional career started with GEP in London, where he worked on European procurement and supply chain consultancy. Applying Lean Management principles to reduce raw materials waste, optimise SKUs and achieve significant procurement savings, Mohamed helped a global chemical company to rationalise packaging materials for its operations in Denmark, France and Germany. His role with GEP also saw him assist a UK based financial services provider in optimising its facilities management service specification, using Lean Principles to eliminate all over-specification and waste, resulting in significant improvements to bottom line profitability.

Four Principles specialist Lean experience

Assembly; automotive retail; financing and service; FMCG; food and beverage; government; healthcare; heavy industries; logistics; manufacturing.

Clients in

Saudi Arabia; Kuwait; Bahrain, Morocco

Salah Bazyan
Associate

Education

Bachelor in Industrial Engineering – Concordia University, Montreal, Canada

Professional experience

In his first role at the Canadian Imperial Bank of Commerce (CIBC), Salah joined the process engineering department and worked on internal transformational projects mostly within retail banking and currency operations. Implementing Lean principles to improve processes between the front end and the back end, and reduce overall lead time in order to improve overall customer satisfaction and reduce operational costs. Salah then joined management consulting firm Carpedia International and worked on improvement projects within the hospitality industry in the US and in Japan. He was responsible of improving restaurants operations, and banquets, applying Lean principles and waste elimination techniques to both areas. Furthermore, Salah joined Target Canada, within the performance improvement team and worked on several improvement projects within store operations. Prior to joining Four Principles, Salah worked with PwC Middle East, strategy and operations division. He worked on a variety of different projects in the public sector including transformational projects, strategic projects and process improvement projects.

Four Principles specialist Lean experience

Assembly; healthcare; hospitality; manufacturing.

Clients in

Saudi Arabia

Ali Atwi
Senior Consultant

Education

Bachelor in Business Administration (specialising in Finance) – American University of Beirut, Lebanon

Professional experience

Ali’s first professional role in Lean Management was as a forecasting specialist for SIG Combibloc Obeikan, where he conducted a digital and operational overhaul of forecasting and budgeting processes to reduce waste and increase forecasting accuracy. Further digital transformation projects followed in planning, forecasting, ordering and tracking for internal departments and external clients before Ali founded the company’s Supply Chain Excellence department. Here, he implemented digital and operational Kaizen strategies, including Value Stream Mapping and cost / benefit analysis, as well as developing the digital environment to follow shop floor flow and manufacturing principles. Continuing the process of digital transformation, he then implemented a Material Requirements Planning solution on SAP.

Four Principles specialist Lean experience

Assembly; government; hospitality; retail.

Clients in

Saudi Arabia; Bahrain

Rohollah Rohparwar
Senior Consultant

Education

Bachelor of Engineering with Merit in Aeronautical Engineering (specialising in Lightweight Construction and Design) – University for Applied Sciences, Hamburg, Germany

Professional experience

Rohollah’s career in Lean started with Airbus at their plant in Hamburg, gaining invaluable experience in implementing Lean tools and methodologies in the Airbus Operating System, predominantly in the plant’s long range equipment installation area. Specialising in work package efficiency increases, work station layout optimisation, standardisation of operations and work orders in manufacturing / production, he went on to lead a series of Lean cost improvement projects, all of which achieved increases in bottom line profitability.

From Kaizen workshops, training, selection and use of Lean methods and tools to reorganisation, implementation, planning and management of multiple projects and quantification of benefits, Rohollah’s Airbus career saw him acquire a vast array of skills which he has subsequently transferred to his role at Four Principles.

Four Principles specialist Lean experience

Automotive retail; car rental; financing and service; government; FMCG; heavy industries; logistics; packaging; petrochemicals; real estate; retail.

Clients in

Saudi Arabia; Kuwait; UAE

Mourad Ashour
Consultant

Education

BSc in Engineering & Materials Science – The German University in Cairo, Egypt

Professional experience

After his graduation, Mourad worked at Mars in Egypt, as a Mechanical Projects Engineer where he conducted several award-winning continuous improvement projects that led to waste minimization, improved efficiency, higher product quality, and LEAN factory layout.

As a result, he then joined the first-ever Regional Engineering team in Mars Inc. for the Middle East Region as a Regional Process Engineer responsible for all baked projects, Galaxy Flutes®, and TWIX®, in which he led the business writeup proposal for Mars largest ever TWIX® line to be installed in Egypt. Demonstrating exemplary leadership skill and eagerness to develop throughout the process, Mourad was nominated to realize the project by managing to lead a cross-functional global team to design, execute and vertically startup a best in class line TWIX® line that is the largest in the history of the company and is a global standard for all future lines.

Mourad then joined 4 degrees, Egypt’s first gelato truck business, as a Managing Director. Expanding the business from one mobile outlet to three in 9 months while achieving a YOY growth of 145% in sales and signing exclusivity contracts for the 3 largest event’s organizers in Cairo.

Four Principles specialist Lean experience

Government, F&B

Clients in

Saudi Arabia

Daniel Fernandes
Consultant

Education

MSc in Civil Engineering specialising in Construction – IST University of Lisbon, Portugal

Professional experience

Daniel began his professional career working as a Lean consultant for Andrade Gutierrez, on large scale infrastructure projects in Angola, including running road construction, airport construction, and operation and maintenance of power plant projects. He led Lean workshops at operational levels, including logistics, production, maintenance, and human resources, across Angola, Portugal, and Republic of the Congo; using methodologies such as value stream mapping (VSM), root-cause analysis, SMED (Single-Minute Exchange of Die), and Last Planner. His contributions ultimately lead to improving quality, lead time, and costs of the overall projects he was managing. Daniel also has experience in real estate development, and investment management, working within the retail and hospitality industries across Portugal.

Four Principles specialist Lean experience

Car rental; food and beverage; government; retail; transportation.

Clients in

Saudi Arabia

Dr. Umberto Fragomeni
Consultant

Education

PhD in Mechanical Engineering – University of Pisa, Italy
MSc in Mechanical Engineering – Sant’Anna School of Advanced Studies, Pisa, Italy

Professional experience

Umberto started his career at the Fermi National Accelerator Research Center in Chicago, working side by side with international scientists and technicians on cutting edge technologies. He then Joined Altran in Italy, where he was responsible for implementing Lean breakthrough projects catering to Oil & Gas clients. Later on, Umberto applied his diverse experience when he  joined REF-E, where he was in charge of delivering operative and financial analysis for national and global names in the energy industry. While working on his PhD, he moved to the Honeywell company, where he, working in a manufacturing site, introduced significant process improvements, with immediate bottom-line results. In the same period he applied Lean and six sigma thematic and gained his six sigma core certification.

Four Principles specialist Lean experience

Manufacturing.

Clients in

Saudi Arabia

Sander Kamper
Consultant

Education

MBA – Nyenrode Business School, Breukelen, The Netherlands
MSc in Industrial Design Engineering – Delft University of Technology, Delft, The Netherlands

Professional experience

Sander’s first professional role in Lean Management was as a supplier assessment and quality compliance auditor within the rubber and plastic production industry. At the time, he conducted audits on plastic, rubber and metallic seals manufacturing companies, to improve product quality, reduce lead-time, and improve overall efficiency. He then expanded his expertise in Lean Management, by working on redesigning engineering processes, optimizing quality control, and improving internal and external processes (for clients and suppliers), in the rubber and plastic production industry. Furthermore, he was involved in setting up assembly lines using Lean principles.

Four Principles specialist Lean experience

Automotive retail.

Clients in

Saudi Arabia

Zakaria Naim
Consultant

Education

Masters of Engineering in Industrial management – Ecole des Mines de Douai, France

Professional experience

Zakaria’s first professional role in Lean Management was in Mercedes Benz where he designed and implemented Lean solutions in the regional logistics center to improve flow and efficiency. He later joined Oberthur Tech. and oversaw the set-up of the industrialization department. There, Zakaria was responsible for the design and implementation of quality, supply chain and production line processes aiming to significantly reduce customer complaints and improve efficiency. He later became a Subject Matter Expert for operational excellence and took his expertise to countries like South Africa, Kenya, Burkina Faso, Pakistan, Jordan, Oman and Saudi Arabia where he set up and deployed factory ramp ups and restructuration.

Four Principles specialist Lean experience

Consumer goods; distribution; government; hospitality; textile;

Clients in

Saudi Arabia; Bahrain; Morocco

Georges Saade
Consultant

Education

Master in Business Management – ESCP Europe, Paris, France
MBA – ESA Business School, Beirut, Lebanon
BSc in Engineering – Saint Joseph University, Beirut, Lebanon
BSc in Chemistry – Saint Joseph University, Beirut, Lebanon

Professional experience

Georges’ first Lean Management experience began with Apave as a senior consultant, where he led several process improvement projects in different industries; including but not limited to FMCG, retail and distribution, construction, and manufacturing. His main focus was on process mapping, optimizing workforce structure, and designing improvement plans. His contributions in these projects led to client’s satisfaction through increasing process efficiency, productivity and overall profitability. He then took a leading role in the food industry, by joining Forsan Foods Factories as operations manager. At Forsan, Georges successfully implemented continuous improvement plans, designed to reduce waste and operational costs, improve efficiency, and increase productivity without compromising on product quality.

Four Principles specialist Lean experience

Food and beverage; healthcare, retail.

Clients in

Saudi Arabia

Andreas Stephan
Consultant

Education

Bachelor in Industrial Engineering and Management specializing in Medical Engineering – Ansbach University, Ansbach, Germany

Professional experience

Andreas began his Lean Management experience when he joined Porsche Consulting in Germany. At Porsche Consulting he worked on projects focused on implementing Lean Management principles and tools. Specifically, in Lean construction where he worked with clients on reducing construction time, implementing takt timings, improving quality, and coaching subcontractors on Lean Management methodologies and tools. Afterwards Andreas joined SIEMENS, as an EPC (engineering, procurement, and construction) contractor, managing long-term construction projects of turnkey high voltage (400/220 kV) substations, within the United Arab Emirates and Kingdom of Bahrain.

Four Principles specialist Lean experience

Automotive retail; car rental; financial services; healthcare.

Clients in

Saudi Arabia

Ammar Asali
Analyst

Education

Bachelor of Industrial Engineering, Engineering University of Business & Technology, Jeddah, Saudi Arabia

Professional experience

Ammar’s experience was gained in the automotive industry during his time with Abdul Latif Jameel, the biggest Toyota distributor in the world as a Demand manager after being promoted from Product Development Manager. In that role, Ammar wore a number of hats where he executed several responsibilities including the fulfilment of frontline requirements of SUV vehicles, preparation and communication of monthly campaign, strategic vehicle distribution planning, and the allocation of vehicles in the ERP system in line with healthiness of stock levels.

Ammar possesses other knowledge from numerous training programs such the Bullet Proof Manager Program, a one year internal program that nominates only the top performers in the company.

Four Principles specialist Lean experience

Food and beverage; government; transportation.

Clients in

Saudi Arabia

Mohamed Mosbah
Analyst

Education

Bachelor’s of Science in Business Administration (specializing in Operations Management and Analytics) – Ohio State University, Ohio, USA

Professional experience

Mohamed’s first Lean Management experience started at Ericson Manufacturing in Ohio, where he worked as a summer intern to enhance the order quotation process for the engineering department and support their international expansion initiatives. Mohamed then graduated from the Ohio State University with a Bachelor’s of Science in Business administration; specializing in Operations Management and Analytics; with process improvement project experience with companies like Cardinal Health and American Electric Power.

Mohamed then moved to Dubai to be part of an international FMCG firm, where he worked on multiple digital and business intelligence initiatives to elevate the company’s market data management and reporting processes and enhance the process of identifying consumer behavior and potential impact on products’ elasticity.

Four Principles specialist Lean experience

Government

Clients in

Saudi Arabia

Serena Irani
HR and Communications Director

Education

Bachelor Degree in Industrial Psychology – Notre Dame University (NDU), Lebanon
Certification in HR Management –
American University of Beirut (AUB), Lebanon

Professional experience

A Human Resources professional with ten years’ experience, Serena brings a wealth of skills in HR, Recruitment and HR services to her role with Four Principles.

Founding her career on wide-ranging experience with companies such as AWI Company (publishing), RSA (insurance) and du (telecoms), Serena then progressed to become an HR Business Partner in du’s commercial department. In this role, she led deployment on several HR projects, including the franchising of du shops across the UAE, employee engagement workshops and performance management execution. She then joined SOCIALEYEZ (Digital) as head of HR, launching the company’s HR Department and working closely with the CEO to shape and enhance company culture and the employee lifecycle.

Serena’s diverse skillset encompasses talent acquisition, talent management, performance management, competency framework design, as well as partnering with business leaders to identify and implement HR strategies to enhance employee engagement and meet business goals.

Serena also oversees the communications functions, including marketing campaigns, events, internal and external communications. She manages content on social media platforms, client testimonials, expert opinion articles, with a focus on increasing brand and Lean philosophies awareness through first-ever brand message.